Eroica California Brings Vintage Cycling Back to the Central Coast After its huge success last year, Eroica returned to the Central Coast in 2016, winding through North County’s stunning geography and hosting more than 800 cyclists from 29 different countries from April 8-10. This vintage bicycle ride and festival worked in cooperation with Hospice of […]
Are These Five Marketing Myths Holding Back Your Business? by: Christiana Newcomb Myth #1: Advertising is the same as PR.Although they work together, advertising and public relations are very diffrent industries. Advertising costs money, while the goal of PR is to obtain free publicity. In advertising, there are no surprises as to when an ad […]
What happens when a gym compares women to pears by: Stephanie Goodwin Gold’s Gym finds itself in a highly undesirable PR situation this week.One of the gym chain’s franchisees in Egypt posted a social media post that was seen worldwide. The post featured a photo of a pear and the phrase “This is no shape […]
Creating Traffic Relief, The Verdin Way by: Nina Martin Anyone who lives in San Luis Obispo undoubtedly encountered the construction-related traffic crossing the Los Osos Valley Road (LOVR) overpass in the past year and a half… and we’re happy to say we were a part of this! Yes, we know that may sound strange. But […]
3rd Annual “Cerebral Cinema” Film Screening Premiere Event Benefiting the Community Counseling Center Dive into the world of fantasy and imagination with Alice and her fantastic friends as they journey through their newest adventure in Wonderland at the 3rd Annual “Cerebral Cinema” film screening event hosted by Community Counseling Center (CCC), a mental health nonprofit […]
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