5 Tips to Stretch Nonprofit Advertising Budgets by: Lisa Campolmi Verdin is grateful to work with a variety of wonderful large and small nonprofits on the Central Coast. One of the biggest challenges for nonprofits is advertising fundraisers or special events on a tight budget. Here are some tips your nonprofit can use to maximize […]
5 Up and Coming Social Networks to Keep Your Eyes On by: Christiana Newcomb Did anything eventful happen in your life in 2004? If nothing else, that little social network Facebook happened. In 2004, the launch of Facebook was the beginning of a revolution that would transform the way information spreads. With more than 500 […]
THE POWER OF USING AND UNDERSTANDING SOCIAL MEDIA ANALYTICS by: Daniel Catelli, Verdin Intern Blow your competition away without even leaving your desk.If you’ve ever watched Mad Men, an award-winning American television series based on an advertising agency in 1960’s New York City, you’re probably familiar with the common media channels used 50 years ago […]
Our Five Favorite Commercials of the 2016 Summer Olympics: And the Gold Goes To…. by: Amy Watson Olympic advertisers are already seeing record-breaking numbers. Partly because the Olympics is, well, the Olypmics. But perhaps the heightened interest is a positive result of the negative news surrounding the Games this year. The scare of the Zika […]
A Breakdown of The Psychology of Color In Marketing & Branding by: Nina Martin What colors make your audience want to…The psychology of color has long been a talked about and a researched topic. What color is most appealing to the eye? What color makes people hungry? What are the colors that make you want […]
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