Hunger is a big problem in San Luis Obispo County. For 14 years, SLO Food Bank has been holding large-scale fundraisers for Hunger Awareness Day. Organization leaders were in the process of planning one for 2020 when the coronavirus changed everything. Since the shelter-at-home order started in March, the community’s demand for food has tripled. […]
What do you count on? That question has undoubtedly become even more important over the last couple of months. The current financial uncertainty experienced by people all over the world makes having a bank you can count on absolutely essential, especially for small business and property owners. At the beginning of 2020, before everyone’s […]
Super Bowl Sunday is the perfect opportunity to shovel mouthfuls of chips and guacamole (made with Avocados from Mexico) and watch the most highly anticipated commercials of the year. Oh, and maybe check out the football game that nearly 100 million other people are watching. This year, as the Kansas City Chiefs came back to win […]
In May, we launched Verdin Boost: A Marketing Pop-up to help local small businesses and nonprofits impacted by COVID-19 by inviting the public to weekly Zoom chats with our in-house experts about marketing, design, social media and building brand loyalty. We enjoyed connecting with our followers and fielding their questions about how to best serve customers and […]
COVID-19 has changed so many things, including how businesses now operate. San Luis Obispo County, in response to these changes, has created a Reopening Toolkit and Process that is available online for businesses to review before they can open their doors again. SLO County is currently in Stage 2, which means that lower-risk workplaces may begin to […]
When a crisis hits, it can be extremely difficult to know what to say and do as a business. What is the best way to connect with your customers and get them the information or services they need? Verdin put together a coronavirus-specific white paper to break down crisis response into five clear steps. We’ve […]
Verdin Boost: A Marketing Pop-up—our company’s way of helping local small businesses and nonprofits impacted by COVID-19—has come to an end, but our Boost clients are just getting started! Here’s a snapshot of what Verdin created for each client and what they’re doing with it. South County Chambers of Commerce “Cruising the Oceano Dunes—a tradition […]
Verdin answers some important questions about the #StopHateForProfit controversy #StopHateForProfit That was a major trending hashtag on social media last month and the rallying cry of a recent campaign launched by a group of nonprofit and political organizations calling on brands to boycott Facebook advertising in July. Launched by the Anti-Defamation League, the NAACP, Free […]
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