Month: February 2021

Visit Camarillos New Brand is a Bright Spot During Uncertain Times

It’s the dawn of a new era for Visit Camarillo! The tourism organization in Ventura County’s coastal region recently rebranded with some help from Verdin. The Visit Camarillo Board of Directors felt it was time to create a more modern and unique look that truly captures their charming town. “Although our old logo was loved and […]

The Evolution of Digital Advertising Buying

Recently I have fielded several questions on how digital media buying has evolved in the past five years. Managers, owners or directors are often asked to review and report on advertising packages that hit their desks. Part of my job is to be sure we are measuring the most important aspects of our clients’ advertising […]