In today’s digital world, the options available when choosing social media marketing channels can be mind-boggling. Which channels will work best for your destination? How many? Where do you post what? These are just some of the questions you may have when marketing your destination. Luckily, we are here to help. Here are some tips […]
As destination marketers, we have seen the emergence of different social media platforms over the years. Some gained traction and evolved and some have failed (think: Vine and Google+…and whatever happened to MySpace?!). TikTok is a platform that cannot be ignored, particularly to reach the up-and-coming Gen Zers, and marketers are learning how to incorporate […]
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