Month: July 2024

District Marketing Mojo: Carl Ribaudo, SMG Consulting

Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. The Strategic Disruptor: Unleashing Creativity in Tourism Carl Ribaudo isn’t your typical tourism marketing […]

4 Guidelines for Marketing Pros to Use AI Ethically

It is almost impossible to avoid artificial intelligence, or AI, when it comes to digital media. It’s in your Google search results, online ads, streaming services, social media, email suggestions and even in your kids’ Quizlet flashcards.  In the marketing world, the evolution of AI is already changing the way we do things: the ways […]