Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Unlocking the Secrets to Effective Leadership & Successful Destination Marketing In July 2023, I […]
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. The Strategic Disruptor: Unleashing Creativity in Tourism Carl Ribaudo isn’t your typical tourism marketing […]
It is almost impossible to avoid artificial intelligence, or AI, when it comes to digital media. It’s in your Google search results, online ads, streaming services, social media, email suggestions and even in your kids’ Quizlet flashcards. In the marketing world, the evolution of AI is already changing the way we do things: the ways […]
What’s really driving people to get out and travel these days? As seasoned tourism marketers, we’ve always known that relaxation and escape are classic vacation motivators. But in our post-pandemic world, something deeper is at play. To uncover the evolving motivations shaping today’s travel landscape, we sent our Chief Strategy Officer, Ashlee Akers, to the […]
Advertising is a delicate balance, and it’s easy to overlook one little thing and have a campaign go completely awry. Ad campaigns are powerful tools for building brand awareness and engaging audiences, but when they miss, they can lead to equally powerful problems, from public backlash to damaged reputations. To avoid these kinds of mistakes, […]
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Embracing Ventura: A Journey of Passion, Partnership & Purpose Located along the stunning Pacific […]
As we get further into 2024, past “dry January” and on toward Cinco de Mayo and summer winery tours, those of us in the tourism marketing world continue to grapple with the challenges and opportunities around promoting wine, beer and craft cocktails. At Verdin Marketing, in the heart of a region teeming with world-renowned makers […]
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts, business improvement districts and tourism groups each month. Check back here regularly for new interviews. Finding the Unique Experiences: Sara Harper’s Leadership through Innovation and Inspiration The […]
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