What’s really driving people to get out and travel these days? As seasoned tourism marketers, we’ve always known that relaxation and escape are classic vacation motivators. But in our post-pandemic world, something deeper is at play. To uncover the evolving motivations shaping today’s travel landscape, we sent our Chief Strategy Officer, Ashlee Akers, to the […]
Advertising is a delicate balance, and it’s easy to overlook one little thing and have a campaign go completely awry. Ad campaigns are powerful tools for building brand awareness and engaging audiences, but when they miss, they can lead to equally powerful problems, from public backlash to damaged reputations. To avoid these kinds of mistakes, […]
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Embracing Ventura: A Journey of Passion, Partnership & Purpose Located along the stunning Pacific […]
As we get further into 2024, past “dry January” and on toward Cinco de Mayo and summer winery tours, those of us in the tourism marketing world continue to grapple with the challenges and opportunities around promoting wine, beer and craft cocktails. At Verdin Marketing, in the heart of a region teeming with world-renowned makers […]
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts, business improvement districts and tourism groups each month. Check back here regularly for new interviews. Finding the Unique Experiences: Sara Harper’s Leadership through Innovation and Inspiration The […]
Valentine’s Day is a fantastic opportunity for businesses in the tourism industry to captivate the hearts of those seeking a little romance, particularly through memorable experiences. Couples often really try to go above and beyond for their loved ones on this occasion, and not just with tangible gifts. Often an experience can be much more […]
By Riley Grim Annual reports … two little words that have the power to instill fear in the hearts of even the most seasoned professionals. Sure, annual reporting can be a beast of a project and can take up precious time and resources; however, it can also be one of your best marketing tools. There […]
Social media has become the most effective tool in our owned media marketing toolkit. But the key to its viral potential is authentic storytelling. Brands on Facebook, Instagram, TikTok and other platforms engage their audiences through stories that touch our emotions — and there is no better way to infuse real emotion than through User […]
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