What does PR look like in 2020? That’s the main question answered at the Public Relations Society of America’s (PRSA) first virtual conference, ICON 2020, held Oct. 26 through 29. I had the opportunity to represent Cal Poly’s Public Relations Student Society of America’s (PRSSA) chapter at the event, which focused on strategic communications and navigating […]
It’s every nonprofit’s worst nightmare: A past or potential donor sees an email from your organization in their inbox and immediately hits delete. Perhaps they donated for a friend’s birthday or they’re a longtime supporter; either way, they’ve most likely grown tired of the endless asking and don’t even bother to open your message. This […]
Hunger can happen to anyone. Your neighbor. Your co-worker. Your friend. Even you. Who will you help? That’s the question being posed to San Luis Obispo County residents in the SLO Food Bank’s holiday fundraising campaign. According to the nonprofit’s leaders, hunger has more than doubled in our county this year due to the pandemic. “Many […]
The foundation put an innovative twist on its annual fundraiser to encourage strength and hope for local patients and families. Rallying together, sharing hope and staying strong matter more this year than ever before. The fight against cancer continues for patients and their families amidst the pandemic, and supporters are finding innovative ways to inspire […]
It’s the dawn of a new era for Visit Camarillo! The tourism organization in Ventura County’s coastal region recently rebranded with some help from Verdin. The Visit Camarillo Board of Directors felt it was time to create a more modern and unique look that truly captures their charming town. “Although our old logo was loved and […]
Recently I have fielded several questions on how digital media buying has evolved in the past five years. Managers, owners or directors are often asked to review and report on advertising packages that hit their desks. Part of my job is to be sure we are measuring the most important aspects of our clients’ advertising […]
by: Allie Rohlfs It’s all about who you know. LinkedIn is an essential social media platform for your company; the professional network allows you to connect with your audience and spread brand awareness. Here are tips on optimizing your company’s LinkedIn page. Get Started It’s time to get connected. In order to set up a […]
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