Small businesses are the heartbeat of our communities, yet they often face the challenge of limited visibility and resources to compete in today’s digital landscape. As a marketing agency deeply committed to fostering community growth, we recognized this challenge and sought to harness the power of social media to uplift the stories of one of […]
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Downtown SLO: Innovative, Welcoming & Inclusive Nestled along California’s Central Coast, halfway between LA […]
By Michelle Starnes In the dynamic landscape of business, change isn’t just inevitable; it’s the heartbeat of evolution. Recent years have especially emphasized this, compelling business leaders to reimagine their strategies, prioritize the well-being of their teams, and fortify their visions—even if that means diverging from conventional methods. The global pandemic accelerated this shift, pushing […]
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. A love of community, an innovative approach to addressing safety and security, and a […]
As the busy summer tourism season winds down and we transition into cozy fall, those of us at destination marketing agencies know it’s time for a change of tune. Autumn is the perfect opportunity to tap into the innate strengths of your travel destination and offer visitors the chance to enjoy your unique travel experiences […]
Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. The Santa Ynez Valley – Where Travel, Wine & Community Thrive Welcome to the […]
By Michelle Starnes While we might not be aiming to captivate audiences on a global tour like Taylor Swift, there’s a goldmine of branding wisdom to be gleaned from her meteoric rise. Dive in with our team as they share their personal concert experiences and uncover the branding magic behind this superstar. Whether you’re 5 […]
How to Build Itineraries for Your Destination We all know it — Content is King. And as a destination, it’s critical that you create new and exciting content to entice returning visitors and attract new ones. How about adding some itineraries? In its simplest form, a travel itinerary is a list of things you plan […]
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