Editor’s note: In this blog series, District Marketing Mojo, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts each month. Check back here regularly for new interviews. Enhancing Communities through Parks & Community Programs Vallejo, California, is a dynamic city just […]
Imagine: Your organization just went through a branding rehaul with a marketing agency and was handed a shiny new logo, accompanying visual assets carefully curated with your brand’s personality in mind, and a handful of complementary custom graphics. You and your organization have dedicated time and resources to make this possible, and you’re eager to […]
Editor’s note: Welcome to our new blog series, District Marketing Mojo. Each month, Verdin President and CEO Mary Verdin interviews a leader in the world of marketing and communications for special districts and business improvement districts. Check back here regularly on our blog for new interviews. If I picked five words or phrases to describe […]
Special districts are increasingly common across the United States, and most residents interact with them — without knowing it. Unless they work with them directly, many people don’t know much about the importance of a district in maintaining their quality of life. Finding out what your community knows, and how they perceive, your special district […]
In recent years, social media influencers have emerged as true storytellers, trendsetters and trusted sources of information in destination marketing. Their ability to create captivating and visually appealing content has revolutionized the way destinations are marketed. By leveraging their personal brand and social media following, influencers have reshaped travelers’ perceptions through their own means and […]
Benjamin Franklin stated, “By failing to prepare, you are preparing to fail.” This statement applies not only to an inventor or diplomat, but to any kind of organization. As a business improvement district, it can be simple to prepare for the next crisis. Read on for a practical overview of considerations and download our white […]
We find ourselves in the middle of Spring, a time of new beginnings and opportunities, superblooms and emerging sunshine and blue skies. As the energy of this season kicks in, we contemplate the work we do and the impact that it has. This May, we are focusing on National Travel and Tourism Week (NTTW), celebrated […]
Spring is in the air, and opportunities to capture the attention of coveted family travelers are blooming. Tourism destinations can capitalize on the larger parties and longer stays that are typical with families traveling together, but family vacations usually only happen at certain times of the year in the U.S. as school allows: spring break, […]
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