Did you know that special districts are the most common form of government in the United States? The employees in our special districts work hard to provide safe, accessible services that increase our quality of life, yet, the average American doesn’t know much about what special districts are or what services they provide. One group […]
In recent years, video marketing has gone from a relatively small piece of the marketing plan pie to a giant, generous chunk. Even way back in 2019 (you remember, pre-pandemic), about four in 10 online users reported watching videos from brands before buying a product. (And that was before the extreme rise in popularity of […]
“Social media is not just a spoke on the wheel of marketing, it is becoming the way entire bicycles are being built.” – Ryan Lilly, Manager of Global Ventures Research Park at Florida Atlantic University Let’s break this down a bit more. Social media is still frequently overlooked as a less serious marketing strategy […]
What is Voice Search? Voice search for the consumer was introduced in 2011 with Apple’s virtual assistant Siri. “A feature all about our voice,” Apple Leadership Phil Schiller said at the Apple special event. “What we really want is to be able to talk to our device. Ask a simple question: ‘What’s the weather going […]
“Hmm … probably not,” the writer of this blog post repeats to herself, notes of relief wavering in her voice. No, really, probably not. But it’s certainly true that artificial intelligence, or AI, is going to change things in the marketing content creation process, likely rather drastically. “We’re embracing AI as a tool.” – Mary […]
Valentine’s Day is a special time to celebrate love, and it’s very quickly approaching! For those looking for special ways to express their love this upcoming holiday – nothing beats a romantic getaway, a dreamy day trip, or a relaxing self-love retreat. Why not show how your destination is the perfect backdrop for this celebration […]
The once untouchable Netflix audience is now reachable through advertising. The streaming platform recently implemented a new subscription tier that allows advertising, creating new opportunities for digital marketers. Though many brands are jumping right in, others could be hesitant because of critics warning the content will come second to ad revenue. It’s always a good […]
Modern audiences resonate with something more authentic than traditional marketing content. People tend to like having a sense of relatability with the media they consume. Social media brings the ability to foster personal connections to a user’s fingertips. Brands can extend their reach by meaningfully engaging users and their content. We’ve said it before and […]
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