It’s time to raise awareness for all your district’s hard work and, more importantly, an opportunity for you to use your voice to bring about change. The National Special Districts Coalition is introducing the first National Action Week August 8-12. All special districts will have the opportunity to share their concerns with multiple federal legislators […]
By: Tim Leon Brands making an emotional connection is more important than ever. Austrian psychiatrist Alfred Adler said, “Empathy is seeing with the eyes of another, listening with the ears of another and feeling with the heart of another.” The ability to put yourself in another person’s shoes builds a strong foundation of care and […]
By: Mary Verdin and Megan Condict Local residents and visitors count on your district to keep things humming along, providing your important services to the community as sure as the sun comes up each morning. How can you raise the awareness of your constituents and build pride in your workforce and with your stakeholders? By […]
Memorial Day 2022 has passed us by, which means the days are getting longer, the white jeans can come out of the closet, and we are on the cusp of a new fiscal year. After two years of pivoting and thinking on our feet, things are starting to level out and we can put our […]
When it comes to being an inspirational and aspirational brand, tourism and special districts have built-in content to work with. People subscribe to your e-newsletter (and social channels, too, for that matter) because they want information about you to improve their lives, give them information, and sometimes even to realize their dreams. So let’s keep […]
Photography tells a story. This indispensable part of destination marketing will communicate your brand’s message, bring your location to life, and excite travelers about the memories they will have if they visit. Digital marketing has placed even more emphasis on imagery. Photography is an art form that captures moments to relive and enjoy forever. Photos […]
In today’s digital world, the options available when choosing social media marketing channels can be mind-boggling. Which channels will work best for your destination? How many? Where do you post what? These are just some of the questions you may have when marketing your destination. Luckily, we are here to help. Here are some tips […]
As destination marketers, we have seen the emergence of different social media platforms over the years. Some gained traction and evolved and some have failed (think: Vine and Google+…and whatever happened to MySpace?!). TikTok is a platform that cannot be ignored, particularly to reach the up-and-coming Gen Zers, and marketers are learning how to incorporate […]
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