RECAP

Walnut Creek Arts + Rec wanted to better communicate the depth and diversity of their programs while reinforcing their commitment to equity and inclusion. They needed a strategy that not only raised awareness but also unified their messaging across departments and connected more meaningfully with the community. We partnered with their team to develop a comprehensive communications plan, supported by a clear brand tone and creative framework. From monthly press releases to sponsorship tools, paid media assets, and a video campaign in the works, we’re helping Arts + Rec tell their story with greater clarity, consistency, and impact.

SERVICES:

• Communications Strategy
• Sponsorship Program Development
• Creative Development
• Public Relations

IMPACT:

• Developed a unified communications strategy and brand tone guide for internal alignment
• Produced and distributed 12+ press releases to local media outlets
• Secured coverage in major publications including East Bay Times, Mercury News, and San Francisco Chronicle
• Achieved a total of 588.77 million UVM (unique visitors per month) through earned media
• Reached 1,105 journalists and generated 1,126 journalist engagements
• Created a sponsorship package to support local partnership development
• Launched paid media efforts to amplify awareness of programs and initiatives
• Initiated video production to bring the department’s story to life visually