Major shifts in tourism have caused the industry to completely transform following the COVID-19 pandemic. Travel restrictions and other arising obstacles require innovative solutions to ensure continued progress toward sustainability goals and local economic development. World Tourism Day serves as an annual opportunity for individuals to converge and examine modern travel trends.
What Is World Tourism Day?
The day is celebrated each year with an international conference on Sept. 27 to mark the anniversary of legislation adopted in 1970 to establish the United Nations World Tourism Organization (UNWTO). The agency’s mission is to maintain a global code of ethics that promotes “responsible, sustainable and universally accessible” travel.
In 2022, the UNWTO invited attendees to “rethink tourism” at a conference in Bali, Indonesia. The event asked industry experts to reflect on how their experiences throughout the pandemic could inform potential solutions to create a better future which puts “people and planet first.” A particular emphasis was placed on recognizing tourism’s crucial role in social and economic development.
UNWTO Secretary-General Zurab Poloikashvili’s opening statement explained how lessons from the past contain valuable instruction for reshaping tourism to be more resilient. Poloikashvili also urged individuals working in the tourism industry, from local levels to regulating organizations, to work together toward shared sustainable development goals.
Key Trends in Modern Tourism
Several themes emerged in discussions about this year’s World Tourism Day. Here are a few of the most prominent:
1. Investment in the environment.
Witnessing the harsh effects of pollution on beautiful destinations is changing the way people travel. A recent emphasis on responsible tourism encourages people to reduce their waste as much as possible, and to be environmentally conscious in general while traveling. An article about tourism’s contributions to conservation explained that spreading public awareness about environmental issues “brings people into closer contact with nature and the environment.” A strong relationship with their surroundings causes individuals to feel more invested in solving environmental problems, which affect the habitats they enjoy and value. Promoting activities that encourage visitors to spend time outdoors can establish this relationship.
Colorado travel company Root Adventures responded to changing tourism restrictions and trends by planning new opportunities for tourists to create unique experiences and foster meaningful connections in nature. National News reported that the organization aims to help travelers push themselves mentally and physically through various sustainable expeditions, from calming wellness retreats to lively backpacking trips. The agency’s “thoughtfully-designed” trips challenge attendees to explore themselves by disconnecting from daily stressors to become immersed in different environments.
2. Education.
Beyond encouraging travelers to engage with nature, it is important to teach them about the issues affecting places they visit and what can be done to address them. The notion of regenerative travel advocates tourists to take actions that leave a destination in a better condition than when they arrived. Providing educational opportunities for visitors to learn about what is being done to help local issues or how to make an individual impact promotes consideration for sustainability and regional development.
The From Wind Farms to Windmills hiking trail recently opened in Assac, France, to spread awareness of wind power and new energy being developed in the area. Visitors can witness the direct effects of wind power in the community and on the environment while walking the six-kilometer path. Intermittent informational boards posted throughout provide information about ecological protection and “better introduce and display various natural and cultural landscapes along the way.” The project aims to inspire respect amongst tourists for their surroundings.
3. Involving local communities.
Tourism can have widespread effects within local communities, influencing everything from income to lifestyle. The UNWTO aims to protect cultural and natural heritage through travel while economically and socially supporting these groups. Displaced residents, disrespectful visitors and over-tourism can all have negative impacts on communities’ wellbeing. Investing in local resources can serve to enrich local tourism experiences while supporting the people who make a destination unique.
Allowing local culture, food and people to shape the travel experience can open up new possibilities to support communities. Saint Kitts is a popular destination sought out for its beautiful natural environment and rich culture. The area’s tourism appeal relies heavily on preserving the island’s local resources. Sustainable Travel International developed a collaborative Destination Guardians program to teach the local community ways to contribute “to the long-term wellbeing of their destination.” An annual workshop allows attendees to learn about their impact in promoting sustainable development as well as specific actions to address “island-wide challenges.”
World Tourism Day annually recognizes the travel industry’s international social, cultural and economic influence. Each year provides new opportunities to create change and advance toward sustainable development goals. Discussions about modern tourism emphasize the importance of considering effects on the natural environment and local communities. Being intentional about sustainability and inclusivity are sure ways to stay ahead of changing travel trends.
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