Turning a 6-county economic development project into an energetic brand that draws attention, tells a story, and drives engagement.
Award-winning work
Gold Addy Award for the new brand
PRSA Award of Merit for awareness campaign
Gold Marcom award for the new website
PROJECT RECAP
Uplift Central Coast is unlike most economic development organizations, and they weren’t looking to copy and paste from the status quo. Instead of working from the top down they wanted to flip the standard model on its head and begin from the ground up, giving everyone a seat at the table. This meant that they were going to need a lot of volunteers and community engagement. And that required creating a brand that felt relatable and exciting. It meant telling a story that was based on human impact, not just numbers and policy. We worked closely with the Uplift team to craft an identity and story that would turn heads and inspire people to take action.
SERVICES:
- Branding
- Graphic Design
- Web Design
- Video Production
- Creative Development
- Social Media
THE IMPACT
The new brand has provided a strong foundation for Uplift to support the Central Coast in efforts to boost quality job creation, support knowledge and skill development and provide resources to foster community vitality.
“Verdin has completed the new brand, “About Us” video and worked with NDIC to create and launch the new Uplift Central Coast website. Results of all efforts were reported on in the final report at the end of the contract.”
— Quinn Brady, Project Director, Uplift Central Coast Coalition