Helping a city department align its voice, amplify its impact, and build community support through strategic communications and storytelling.
SUMMARY:
In 2023, Verdin began working with Walnut Creek Arts + Rec to craft a robust communications plan and public relations strategy. The department’s goal was to increase awareness of their initiatives and programs while also educating the community about their commitment to diversity, equity and inclusion efforts.
SERVICES:
- Communications Strategy
- Sponsorship Program Development
- Creative Development
- Public Relations
THE IMPACT:
- Developed a unified communications strategy and brand tone guide for internal alignment
- Produced and distributed 12+ press releases to local media outlets
Secured coverage in major publications including East Bay Times, Mercury News, and San Francisco Chronicle - Achieved a total of 588.77 million UVM (unique visitors per month) through earned media
- Reached 1,105 journalists and generated 1,126 journalist engagements
- Created a sponsorship package to support local partnership development
- Launched paid media efforts to amplify awareness of programs and initiatives
- Initiated video production to bring the department’s story to life visually
“Team Verdin is always well-prepared for our collaborations. They conduct thorough research and coordinate seamlessly with our various stakeholders to develop a strategic approach that respects our unique needs and budget. Beyond their professional work, we benefit from their effective project management and adaptability, which enable them to meet our organization’s evolving goals.”
— Elizabeth Orcutt, Community Relations Manager, Arts and Recreation, City of Walnut Creek